Client Edit Disruptive Education   Role UX/UI   Team Rui Parada & Jorge Maia
Sprint Reader is an online magazine focusing on art, design, music, cinema, technology, and, more recently ... running. It was designed for the millennial generation, living a fast passed life, on ‘permanent sprint’.
Sprint Reader publishes an average of 6 daily articles and has already a list of 114 articles.
Competitive Analysis
Based on a comparative analysis with direct competitors, we defined a list of valuable insights:
• Dos and Dont's
• Pros and Cons
• Best Practices
• Content Styles
Qualitative Research
For qualitative analysis, we interviewed 7 users, aged 28 to 40. 

Some of the questions asked:
• What kind of articles are you looking for on the web?
• What websites or digital applications do you use to access these articles?
• Do you access these articles more on your phone or on your desktop?
• Do you prefer faster or slower reading articles?
• Do you ever listen to podcasts? If your answer was ‘yes’, how often do you do it?
• What do you do to save an article to read or watch later?
• Do you listen to music or podcasts while you run?
• Do you buy sports products in online stores?
• Do you prefer to buy using the desktop or mobile version?
• What was your best experience with an online purchase?

After analyzing all the data we obtained quite interesting results. It helped us understand which platforms users navigate, their preferences, favorite features, shopping habits, and weaknesses presented. One of the most important information was how we became aware that few users like to listen to podcasts while running, something that we initially thought would be one of their main options.
Personas
The one-on-one interviews helped us create the persona for possible target customers.
Architecture Information
After the user requirement, we used the card sorting process to get the idea of the features and the product user flow. This process helped us define the desktop and mobile versions. 
Mood Board and Style Guide
We had in mind a specific concept before we defined our mood board: a fresh, modern, and impactful language designed to match our target audience, the Millenials. Black and white images were used as neutral colors, and we defined a fresh color palette to contrast and highlight the most important content. 
Wireframes
Wireframes design is the starting point for the structural product development. This process focused on the basic structure of the product before the visual design and content. We used the wireframe process to lay out the product’s content and functionality which takes into account user needs and journeys.
Final Mockups
Thankyou

You may also like

Back to Top